[[ Epub ]] ➟ Why She Buys Author Bridget Brennan – Go2deal.co.uk

[[ Epub ]] ➟ Why She Buys  Author Bridget Brennan – Go2deal.co.uk
  • Hardcover
  • 336 pages
  • Why She Buys
  • Bridget Brennan
  • English
  • 08 April 2017
  • 0307450384

Why She Buys If The Consumer Economy Had A Sex, It Would Be Female.If The Business World Had A Sex, It Would Be Male And Therein Lies The Pickle.Women Are The Engine Of The Global Economy, Driving 80 Percent Of Consumer Spending In The United States Alone They Hold The Purse Strings, And When They Ve Got A Tight Grip On Them As They Do Now, Companies Must Be Shrewder Than Ever To Win Them Over Just When Executives Have Mastered Becoming Technology Literate, They Find There S Another Skill They Need Becoming Female Literate This Isn T Always Easy Gender Is The Most Powerful Determinant Of How A Person Views The World And Everything In It It S Stronger Than Age, Income, Or Race While There Are Mountains Of Research Done Every Year Segmenting Consumers And Analyzing Why They Buy, Often Than Not It Doesn T Factor In The One Piece Of Information That Trumps Them All The Sex Of The Buyer It S Stunning How Many Companies Overlook The Psychology Of Gender When We All Know That Men And Women Look At The World So Differently.Bridget Brennan S Why She Buys Shows Decision Makers How To Bridge This Divide And Capture The Business Of The World S Most Powerful Consumers Just When They Need It Most No Matter Where You Live, Women Are A Foreign Country You Ll Discover The Value In Studying Women With The Same Intensity That You Would A Foreign Market Women Grow Up Within A Culture Of Their Own Gender, Which Is Often Invisible To Men Brennan Dissects This Female Culture And Explains The Important Brain Differencesbetween Men And Women That May Cause Your Female Customers To Notice Things About Your Products, Marketing Campaigns, Or Sales Environment That You Might Have Overlooked The High Fives There Are Five Major Trends Driving The Global Female Population That Are Key To Determining Their Wants And Needs These Global Shifts Are Just Beginning To Be Tapped By Businesses, And Learning About Them Can Provide You With An Invaluable Blueprint For Long Range Planning The Good, The Bad, And The Ugly Find Out How The Best And Brightest Companies Have Cracked The Female Code, And Hear Horror Stories About Those That Haven T Through Instructive Case Studies And Interviews,Why She Buys Provides Practical, Field Proven Techniques That You Can Apply To Your Business Immediately, From Giants Like Procter Gamble And Toyota To Upstarts Like Method Home Care Products And Lululemon Athletica Apparel At A Time When Every Company Is Looking For A Competitive Advantage, Bridget Brennan Offers A New And Effective Lens For Capturing Market Share.

About the Author: Bridget Brennan

Is a well-known author, some of his books are a fascination for readers like in the Why She Buys book, this is one of the most wanted Bridget Brennan author readers around the world.

10 thoughts on “Why She Buys

  1. says:

    Typical of practically every business book I ve read interesting title, about 5 pages of insight scattered among 200 pages of random assertions, truisms, anecdotes, and general duh stories.I bought this so I might help my wife with her women s boutique But most of the content consists of the author trying to convince the reader that women shop di...

  2. says:

    It is a must read for marketers targeting women,In this book, Bridget Brennan brilliantly reveals how many businesses may have overlooked the role of the female buyer in the customer economy, how she makes her purchasing decisions and why she influences other consumers decisions In her book Why She Buys, she shows how consumer decisions are influenced by gender she makes the point that up to 80% of consumers are female and businesses should structure their marketing campaigns to focus on the It is a must read for ma...

  3. says:

    This was just a sexist pile of drivel with no practical insights for the common salesman This book is directed solely toward marketers, campaigners, and CEO s, and basically tells them to ignore men and focus solely on women It is not worth your time at all.

  4. says:

    As a female I found the book to be very illuminating the whys of some of the innovations in customer service the proliferation of customer feed back surveys I receive, the ones I respond to and the ones I ignore, all cycle back into design of, or integration of changes to service levels As an agent of customer service and a representative of a brand, it is an informative mess...

  5. says:

    I enjoyed reading this book it was interesting, fast and enjoyable But there was nothing groundbreaking here, although I suspect there is still quite a need for a book like this Most of the points seemed obvious to me but then, I am a woman I worked in a company s marketing department 20 years ago and most of this information would have been news to the greater majority of our staff it seems sad if it hasn t changed that much, and frankly I would not be surprised if it hasn t.Entertaining I enjoyed reading this book it was interesting, fast and enjoyable But there was nothing groundbreaking here, although I suspect there is still quite a need for a book like this Most of the points seemed obvious to me but then, I am a woman I worked in a company s marketing departm...

  6. says:

    Anyone in sales, marketing or retail needs to read this book This is perhaps one of the most important books written in this field in years amazing and definitive.

  7. says:

    This book is fascinating, not just from a business perspective but also a cultural one I highly recommend it.

  8. says:

    I might be a little prejudiced, as I know the author But I have to say, Bridget has a great style of writing Her book is packed full of information and she lays out details of good marketing strategy I know there is a dif...

  9. says:

    2.5 Stars I think I was the wrong audience for this book The first chapter was really redundant and a lot of it is just common sense stuff that women already know about themselves I think it would maybe beenlightening for men because of gender differences and understand...

  10. says:

    Outdated but still useful.

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